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In Charlie Collier, Roku hired a “star” — and one hell of a nice guy

Charlie Collier, who ran AMC Networks within the heyday of Mad Males, Breaking Dangerous, and The Strolling Useless, brings his skills to Roku to function President of Roku Media. A job description may say bridging the gaps between promoting, content material and customers on Roku’s streaming platform, together with The Roku Channel.

Collier specialists see issues in a different way. “Individuals are going to need to speak to Roku now as a result of they need to speak to Charlie,” mentioned Michael Kassan, media and promoting marketing consultant and Medialink director. “Charlie is a star.”

Collier presently oversees Fox’s community, actuality packages and studios. He’s not notably useful with information, sports activities, and streaming (for Fox, that’s principally Tubi). At Roku, Collier will get actually lively the person; The promise of all that oversight, particularly the streaming portion, was interesting to the person who left AMC whereas AMC+ was in its infancy at AMC Premiere.

Collier is now leaving Fox after 4 years. He’s leaving on good phrases with Company CEO Lachlan Murdoch, we’re informed. Sure, Collier, whom one individual we spoke to for this story referred to as “one of the widespread executives within the enterprise,” can appeal even a Murdoch on his method out.

Kassan mentioned he considers Collier a longtime good friend. “Clearly he will get the ‘present’ half, however he actually appreciates the ‘enterprise’ half,” he mentioned.

Whereas most community execs view commercials as a crucial evil that accompanies their artwork, Collier, who began out on the advert gross sales aspect, all the time considered it as “that’s what pays the payments, guys,” Kassan mentioned. (Insert “Mad Males” meta reference right here.)

Anthony Wooden, Roku’s founder and CEO, actually appreciates that — particularly when it accelerates his advert income.

Don Draper (Jon Hamm) in AMC's "mad Men" Season 4, Episode 13.

Don Draper (Jon Hamm) in AMC’s “Mad Males” Season 4, Episode 13.

Michael Yarish/AMC

“There’s large alternative to proceed accelerating and evolving Roku’s enterprise as a streaming promoting platform, and Charlie is the best individual to assist us capitalize on the second,” Wooden mentioned in a single final week Assertion wherein he introduced the cessation. “He’s a confirmed chief who brings in depth expertise, a historical past of growing companies, sturdy artistic instincts, expertise connections and a monitor file of driving income and development. He’ll play an integral position in serving to us change into much more profitable as a next-generation media firm.”

Collier, who lives in Connecticut and will probably be based mostly in New York Metropolis, will report back to Wooden. When Collier joins Roku in a couple of month, his direct reviews will embody Rob Holmes, Roku’s VP Programming; Alison Levin, VP Advert Income and Advertising Options; Louqman Parampath, VP Advert Product; and Mirjam Laux, vp of worldwide promoting and content material.

Hiring Collier is Roku’s greatest hit thus far on the unique programming, which incorporates “Bizarre: The Al Yankovic Story,” the Quibi play, and “Zoey’s” Christmas film. That is clearly a precedence for Roku, which introduced plans in November 2021 to develop greater than 50 sequence over the following two years. In 2021, half of The Roku Channel’s high 10 on-demand titles have been originals; The channel is within the high 5 on Roku’s platform. Roku’s artistic partnerships embody Lionsgate, BBC Studios, Kevin Hart’s Hartbeat Studios, Reese Witherspoon’s Howdy Sunshine, Cinestar Footage, ITV, Love Productions, World of Surprise and others.

Beginning out as a maker of streaming gateway gadgets, Roku wants assist. Final month, equities analysts at MoffettNathanson downgraded Roku inventory (once more — additionally they downgraded it the earlier November and upgraded it in April) to “underperform.” ROKU shares traded on the NASDAQ are down 76 p.c year-to-date. (Fox, a media outlier, is down *solely* 19 p.c; AMC Networks is down 45 p.c.) Final summer time, Roku was actually price eight instances what it’s right this moment.

“Roku is a pioneer in streaming tv and has constructed scale and significant relationships with our companions that may proceed to be distinctive and precious at this pivotal time within the trade,” Collier mentioned in a press release of his personal final week because the information shocked Fox . “As a Roku associate, I’ve seen firsthand the facility and potential the platform presents to advertisers, companions, content material creators and customers. I sit up for working with the gifted crew at Roku to proceed to innovate, develop and take the corporate and its companions to the following degree.”

Strange: The Al Yankovic Story

“Unusual: The Al Yankovic Story”


Collier is commonly credited with reworking the previous American Film Classics from a community that actually performed basic American movies right into a participant in prestigious dramas, or as Kassan put it, “from a dying community of outdated films to a number one mild in authentic content material.” “. Nevertheless, Collier isn’t the man who greenlit “Mad Males,” regardless of making it an American basic.

And Collier was a part of the chief crew at AMC that launched Breaking Dangerous, which might ultimately spawn Higher Name Saul (additionally throughout his tenure) and The Strolling Useless. We are able to’t — or don’t need to — listing each zombie apocalypse spinoff.

At Fox, Collier helped deliver animation firm “Bob’s Burgers” Bento Field and indie studio MarVista underneath the Fox umbrella. Along with his high-profile roles at AMC Networks and Fox, Collier has additionally held business and gross sales roles at Oxygen Media and A+E Networks.

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