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An All-Star Roster of Pro Athletes, Including LeBron James and Kevin Durant, Are Investing With Jay-Z in a Niche Apparel Market

As the wealthiest rapper in the industry, Jay-Z is no stranger to investing. The billionaire recently put some of his hard-earned money into a lifestyle clothing company that has the makings of becoming a multibillion-dollar brand.

Professional athletes such as LeBron James and Kevin Hart, along with some top names in the entertainment industry, saw the potential. And they’ve decided to get in on the action, becoming part owners in the rapidly growing business.

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